From Russia to The big apple: A Unique Founder’s Journey
Mariya Nurislamova emigrated to Ny from Perm, Russia. Her fascination with fragrance started early — she remembers that, within the Soviet Union, her household’s confined scent choices produced the primary face which has a French perfume really feel like a "surreal, decadent" second that ignited her vision for combining scent with flexibility and discovery
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Armed that has a B.S. in Arithmetic and Laptop or computer Science from Perm Condition Complex College and a BBA in Marketing Administration from Baruch Higher education (Zicklin School of Organization), she blended analytical imagining with Artistic small business approach
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Serial Entrepreneurship & Creating Scentbird
Prior to founding Scentbird in 2013, Mariya co-Established Neuvey, an IT and advertising company, and Missionelle, a Gals-targeted on line marketplace. She also co-produced Beta 7 days, a networking conference for tech business people
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The Beginning and Increase of Scentbird
Along with co-founders Sergey Gusev, Andrei Rebrov, and Rachel ten Brink, Mariya introduced Scentbird in early 2013, reworking perfume discovery having a subscription model which offers users a 30-day sample of luxury and market fragrances for approximately $15 per month
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In 2018, Scentbird lifted a Collection A spherical of $18.6 million, led by Goodwater Cash and supported by Y Combinator and Some others. At that time, the business had grown from just 400 to about 250,000 subscribers and experienced expanded its solution line to include additional individual treatment and home fragrance choices
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Enlargement, Rebrand, and Innovation
Less than Mariya’s Management, Scentbird has continued to evolve. In 2022, the brand name underwent A significant rebrand — unveiling a modern, modern-day identification, growing its selection to incorporate candles, launching eco-acutely aware lines like Sanctuary in guidance of endangered species, and broadening its Worldwide arrive at, like Canadian growth
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The corporation now features around 600 designer and specialized niche fragrances, and strategic initiatives for instance a collaboration with Saks make it possible for subscribers to acquire whole-dimensions bottles right by way of a co-branded expertise
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Community-Pushed Engagement and Recognition
Scentbird’s initially-ever Electronic Fragrance Awards in 2024 showcased Mariya’s eyesight for blending custom with modern-day digital engagement. The awards highlighted consumer traits by way of info-educated groups like Fragrance Influencer in the Calendar year, Mounting Star, and Best New Start, and achieved a huge selection of hundreds globally through live streaming
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Entrepreneurial Perspective & Funding Insights
Mariya has spoken candidly about the issues of early fundraising. She described bootstrapping Scentbird for virtually a year in advance of securing $40,000 through the Entrepreneurs Roundtable Accelerator in NYC, which paved the best way for a $one hundred,000 angel expense immediately after Scentbird began getting traction
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Ventures Further than Fragrance
Her entrepreneurial spirit extends into numerous makes. Along with Scentbird, Mariya co-Started:
Deck of Scarlet (2016): a customizable make-up membership services.
Confessions of a Rebel, Goodhabit, and Sanctuary: makes underneath the Scentbird umbrella focusing on crowdsourced fragrance, blue-mild skincare, and conservation-centered fragrance, respectively
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She also serves as CEO of Drift, a car or truck-freshener membership service acquired in 2022, demonstrating her knowledge in scaling e-commerce and scentbird ceo membership styles throughout verticals
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Controversy & Brand Separation
Although Mariya is celebrated for her organization acumen, she has also drawn scrutiny for her spiritual and esoteric written content—masking subject areas like meditation, chakras, and alternate truth theories—which some customers discovered controversial. She maintains that her private beliefs continue to be independent from Scentbird’s operations
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Legacy & Leadership
Mariya’s leadership has transformed Scentbird from a distinct segment startup into one of the most revolutionary fragrance subscription services. Through her data-pushed, shopper-centric solution, she has built luxurious fragrance exploration available, personalized, and sustainable.